Friday, September 25, 2009

Local Photo Book Classes!

We are happy to announce that we will be conducting four evening classes on photo book building this fall.  Classes will be offered through Sparta Community Education and through Lowell Community Education.  Come join us for an evening of uninterrupted--concentrated photo book time!

You will have access to computers so no need to bring your own. However, if you have a laptop you can certainly bring it.

Cost: $45.00, which includes one 8.5" x 11" Classic 20-page photo book, a software CD for use on your home computer (and to share with your friends and family!), and snacks!

Places, Dates and Times:
Lowell Area Schools (Call Beth at 616- 987-2575 for more information and to register)
     Unity High School, 320 Monroe St, Lowell

     Monday, Oct. 19, 6:00-8:30 p.m. 
     Monday, Nov. 16, 6:00-8:30 p.m.

Sparta Community Education  (Call Pam at 616-887-7321 for more information and to register)
     Tuesday, Oct. 20, 6:30-9:00 p.m.
     Tuesday, Nov. 17, 6:30-9:00 p.m.

What to Bring: a CD or flash drive with 50-80 digital photos that you would like to use in your photo book.  If you need assistance preparing your digital photos for class, please email me.

This might be the opportunity you have been waiting for. Bring your friends!  We'll all build photo books together!  You will be ready to share your photo book online by the end of the night. Your photo books will be printed, finished, and shipped in plenty of time for holiday giving!

Please visit our web site for more information on our products and services.

Hope to see you there!

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Thursday, September 24, 2009

"Mama's in Time Out" with Freeze Frame Publishing

Kiki, a busy mother and blogger from Greer, South Carolina, took "time out" of her busy schedule to make a photo book for her son.

"The whole process was fun and easy...I decided to create this book with lil' D and use his 'words' on the pages. We had so much fun and enjoyed looking at his old photographs together," she writes.

You can see pictures of Kiki's book and read her post on her blog "Mama's in Time Out."

Thanks, Kiki, for the kinds words and the great idea of making a book WITH your young children.  She 'froze time' and her young son's 'voice' in the captions that appeared throughout his book.  I'm sure he will cherish this book and one day enjoy sharing it with his own children.

Please visit our web site for more information on our products and services to help you 'freeze time... and frame your memories forever!'

We welcome your comments and suggestions.


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Wednesday, September 23, 2009

Local First Coupon Book Available October 1!

The Local First coupon books are officially available on October 1, 2009. The cost is $20.00. There are over 250 coupons from local businesses. You can purchase your own copy from several Local First businesses as well as from the Local First office on Wealthy Street.  Local schools are also selling the coupon books as fund raisers.  For more information, please contact Elissa Hillary, Executive Director.

Please support our community by supporting local businesses.

Check our web site for instructions on redeeming your Freeze Frame 2 for 1 Photo Book coupon.

Thank you for your continued support of Freeze Frame Publishing!


Monday, September 7, 2009

Andrea Huddleston Guest Post #1: Why Photographers Charge So Much

Today, Andrea Huddleston, professional photograper, contributes her first post: Why Photographers Charge So Much!  She also has a photo taking tip for us!

"The great thing about the world we live in today is that we have choices. So many in fact that it is sometimes much easier (and more cost effective) to opt out of hiring professionals for certain services.  With more and more digital camera choices available to consumers, why do professional photographers charge so much?  Let's discuss this with a hypothetical example of a two-hour senior portrait session:

-one hour (+/-) travel time to and from the session
-two hours of shooting
-15 minutes of set-up, preparation, talking to the client, etc.
-15 minutes to load the photos on to the computer (let's use 250 images as an example)
-For editing, let's say an average of four minutes per image to look thorugh them, edit as necessary or needed, saving a copy for print, a copy for proofing as well as backing up both sets of files. This equals a little over 16 1/2 hours with the resulting images from the session.

Just under 20 hours of total time is spent on the above sentior portrait session, not including creative brainstorming.

While some photographers charge a sitting fee or a session fee, and/or other fees, for our example there are no additional fees just print packages that are offered to clients.  Let us assume that the parents of the senior we photographed above want 15 sheets of prints (Single Moments Photography --Friends and Family Print Package for $190).  The hourly wage of the photographer is now $12.67. Considering only the time that goes into the senior's (and parents') full experience, the hourly wage is now $9.50. This 'wage' does not include the cost of the equipment, education or training, software, travel expenses, professional grade printing equipment (or shipping fees if the prints are obtained from a non-local vendor) or any other costs associated with photography.

So, why do professional photographers charge SO much? A 'simple' two-hour shoot requires time spent preparing, shooting, editing, and possibly traveling.  You're paying for so much more than just someone pushing a button on a camera--talent, time, creativity, and a special experience for you and your graduating senior to enjoy.

Join me next time when I discuss the importance of hiring professionals.


TIP #1: 
Always try to shoot "into the shade."  Find a shady place rather than full sun for better results in your images.  See the examples below.

This picture was taken in full sun.

This picture was taken in full shade.

Thank You, Andrea!  We look forward to your next installment!  If you have a specific question for Andrea, please submit it! 

Please visit our web site for more information on how Freeze Frame Publishing can help you 'freeze time... and frame your memories forever!'

We welcome you comments and suggestions,

Sunday, September 6, 2009

Professional Photographer Guest Blog Series! NEW this Fall

We are excited to announce a new guest blog series especially for Freeze Frame Publishing:  Andrea Huddleston, professional photographer from Greenville, Michigan, will begin contributing photo taking tips this fall.

I had the pleasure of meeting Andrea at a bridal show this past spring. I was immediately impressed with her passion and knowledge of photography.  Please visit her web site for more information about her as well as to see some of her work.

Andrea is a busy woman!  She is a mom; a soon-to-be wife (September 2009); a school board member for Belding Area Schools; a Girl Scout leader; "a loan officer by day, and a photographer the rest of the time." She holds a finance degree in addition to training in photography.

In addition to writing tips to help all of us be better picture takers, she will also write about the profession of photographer: why photographers"charge so much" and why you should consider hiring a professional photographer for the Single Moments, the special moments, in your life.

You can follow Andrea at a number of online locations:
web site:

Stayed tuned.  Charge the batteries in your cameras!

We welcome your comments and suggestions!


Tuesday, September 1, 2009

Color House Graphics, Freeze Frame Publishing at Print '09!


We have an exciting opportunity ahead!  We will be speaking at Print '09, "the largest, most comprehensive, global exhibition...for [Book Printers and Publishers]"... and all of the graphic arts.

Print '09 takes place in Chicago at the McCormick Place, September 11-16, 2009.

Freeze Frame Publishing will join Color House Graphics, our print provider, as we take the Xerox stage in booth 1100 and 1117 on Saturday morning, September 12, at 10:00 a.m.

Color House Graphics has used Xerox equipment for years. That same equipment is what we use to print your photo books, cards and calendars.  Color House Graphics continues to expand their well-established book printing business to include the newest digital offerings to meet the ever changing needs of their customers.

Freeze Frame Publishing is strictly digital. We rely on the quality of the Xerox iGen. We rely on the capabilities of Color House Graphics and Xerox to seamlessly mesh technologies to produce the quality products that you have come to expect.

We will be sharing parts of our stories in Chicago.  If you are attending the print show, please stop by and see us!

We welcome your comments and suggestions.